Sales of consumer durables and appliances more than halved year on year in November even as the government’s demonetisation drive has severely impacted almost all consumer-facing segments from restaurants to soaps to televisions, says a study by research firm Chrome Data Analytics. Sales of fast moving consumer goods (FMCG) dropped 22.7% year on year in November, while sales of durables and appliances dipped 54% in the same period, shows the data put together by Chrome Data’s arm Brickworks Media on the basis of retail sales numbers.