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Myntra expects 5-fold jump in sales during Flipkart's BigBillionDays sale

Flipkart-owned online fashion retailer Myntra is expecting to sell three million products — a five-time increase in sales as compared to a normal day — during the parent firm’s upcoming BigBillionDays (BBD) festive sale. The five-day sale, which kicks off on September 20, will see participation from Myntra and its subsidiary Jabong. The contribution of both brands will be crucial for Flipkart to try and stay ahead of rival Amazon, as online fashion has become a big driver of sales.“We are participating in Flipkart’s BigBillionDays sale for third year in a row and are expecting a five times growth in sales. We are offering our customers the season’s latest collection at attractive prices, making it an event that cannot be given a miss. We are expecting to sell three million products over the five-day sale,” said Naresh Krishnaswamy, chief revenue officer at Myntra.

News Source:- http://www.business-standard.com/article/companies/myntra-expects-five-fold-sales-growth-during-flipkart-s-bigbilliondays-sale-117091201242_1.html