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Myntra bets big on 'kirana' stores for last-mile delivery

Fashion e-commerce platform Myntra today said it will leverage 7,500 'kirana' stores across the country for last-mile delivery of packages during its 'End of Reason' sale to be held between June 22-25.The 8th edition of the sale, to be held on both Myntra and Jabong platforms, will see participation from over 2,500 brands like Nike, Marks & Spencer and Mango along with Myntra's private brands such as Roadster and HRX, Myntra-Jabong CEO Ananth Narayanan told ."EORS 8 is expected to bring in over 11 million unique users for Myntra and we are geared to handle 63 million sessions. We expect to register a 40 per cent growth over the previous June edition," he added. Talking about the sale, Narayanan said the company has created the necessary infrastructure to increase delivery speed by 15 per cent.

News Source:- https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/myntra-bets-big-on-kirana-stores-for-last-mile-delivery/64642256