Indian retail sector has attracted Rs 9.5 billion YTD (year till today) as compared to Rs 7 billion, a year ago. Cumulative investments into the sector between 2015 and 2018 stood at Rs 55 billion. Close to Rs 10 billion has been invested in the first quarter of 2018, making it one of the best three-month period for the sector in recent times, according to JLL, a real estate services firm. The steady increase in interest from private equity investment companies has propelled developers of retail malls to re-evaluate their portfolio to include of three determining factors including product, catchment and customer experience.