A group of 15 companies, led by Microsoft and Ericsson, launched on Friday the “Trusted Tech Alliance,” built around five principles to safely use technology regardless of where it is developed. The initiative is the first concerted move by a group of global companies to address concerns about where data is stored as the increasingly isolationist United States, under U.S. President Donald Trump, has sharpened Europe's and Asia's focus on "digital sovereignty". Governments have considered new regulations and domestic investment strategies to reduce digital dependence on the United States and other foreign suppliers. "This is a period of time when many governments and countries are feeling pressure to create stronger technology borders, to focus more on their own digital sovereignty," Microsoft President Brad Smith told Reuters in an interview.