07-July-2026
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China Smartphone Sales Drop 13% During 618 Festival as Memory Costs Limit Discounts
07-Jul-2026

Smartphone sales in China fell 13% year-on-year during the month-long 618 shopping festival, as brands raised prices to offset higher memory costs, according to data from Counterpoint Research. Sales declined from May 26 to June 21, with all major Chinese brands except Huawei posting double-digit drops as fewer promotions compared to last year weighed on demand. Honor sales dropped 33%, while Xiaomi's fell 24%.

News Source:- https://money.usnews.com/investing/news/articles/2026-07-06/china-smartphone-sales-drop-13-during-618-festival-as-memory-costs-limit-discounts