VRS Foods, the New-Delhi-based company that owns dairy brand Paras, is targeting a turnover of Rs 5,000 crore over the next five years, as it looks to tap growing demand for value-added dairy and protein products while expanding its consumer-facing portfolio and pushing its presence into new markets, chief marketing officer VPS Malik said in a conversation with FE. The company, which currently generates about Rs 3,000-3,200 crore in annual turnover, derives 70% of its topline from the institutional or B2B segment. The B2C segment gives the company around 30% of its turnover. Malik said the company was looking to push up the share of its B2C segment to 50% in five years, driven by rising disposable incomes, growing awareness, and changing lifestyles.