Personalised banking powered by technology could become mainstream over the next four quarters, as banks increasingly tailor products and services to individual customers, Axis Bank MD & CEO Amitabh Chaudhry said on Wednesday. Personalised Banking “Already happening. In the next four quarters, I think it will become the way we do our business,” Chaudhry said while speaking at the Global Fintech Fest. He said banks would increasingly experiment with what products to offer individual customers and when to offer them, marking a shift from standardised banking towards more personalised financial services.