After two years of sluggish growth, Hindustan Unilever (HUL) is stepping up investments to defend market share amid stiff competition from a clutch of new-age brands and changing shopping patterns. On Friday, the consumer goods giant said that it will boost capex to 3% of turnover from 2% in the last five years and "decisively" enter select high growth spaces. In its presentation to investors on Capital Markets Day, the company said that it will bet on the emerging pockets of consumption to drive expansion-a strategy the firm has dubbed internally as 'winning in new India." "Structural shifts in new India present an attractive FMCG growth opportunity," HUL said.