India is projected to have 10.8 crore affluent consumers by 2036, marginally surpassing China's 10.3 crore, according to the latest report by NielsenlQ (NIQ) and World Data Lab. The report defines affluent consumers as people spending more than $90 a day, making it a spending category rather than a measure of income or wealth. India is estimated to have about 2.6 crore affluent consumers in 2026 and is projected to add 8.2 crore over the next decade.