Luxury retailer Watches of Switzerland said on Tuesday that strong demand from wealthy U.S. shoppers has carried into its new financial year, and there were encouraging signs of improvement in the British market. The seller of Rolex, TAG Heuer and Audemars Piguet watches reported adjusted operating profit of £155 million ($207 million) for the year ended May 3, 2026, above company-compiled analyst expectations of £148.4 million, as affluent customers in the world's largest economy buy luxury items amid a stock market boom.