India’s fast-moving consumer goods (FMCG) market witnessed an improvement in value growth during the June quarter (Q1FY27), supported by sustained momentum in rural markets, according to Bizom data shared exclusively with FE. Overall FMCG value growth rose to 6.8% in the April-June quarter, up from 3.6% recorded in the preceding January-March period (Q4), pointing to a sequential recovery in demand. However, Q1 growth remained marginally below the 7.3% value growth registered in the corresponding quarter last year. Bizom tracks value growth across FMCG categories in over 8 million retail outlets. It does not report volume growth.