In 2024, the company’s leadership issued a public apology. They admitted to “falling short of the market’s expectations” and failing to maintain “technological competitiveness.” For a company that once defined what it meant to be a global tech giant, that was a remarkable thing to say out loud. The stock reflected every bit of that humiliation. For much of early 2025, Samsung was trading at tangible book value. Which, in plain English, means the market was valuing Samsung at exactly what its assets were worth on paper. No premium. No excitement. No future priced in. Just: here are the buildings, the machines, and the inventory. Take it or leave it.