Amazon is stepping up its India bet with fresh investments across ecommerce, quick commerce, artificial intelligence and exports, with the company describing the current period as its most aggressive phase of expansion in the country so far. The renewed push comes after Amazon announced plans to invest $35 billion in India by 2030, adding to the $40 billion it has already invested in the country. "If you look at our investments, we are one of the largest investments in India...USD 35 billion over the next five years, USD 80 billion of exports enablement, continuing to invest in Amazon Now and speed with 100 cities and 1,000 micro fulfillment centres, so we are in the most aggressive phase of expansion in India yet, we are here to play a long-term and win in India," Amazon India country manager Samir Kumar told PTI. The comments come at a time when competition in India's online retail and quick commerce segments is intensifying, with companies racing to expand delivery networks and strengthen product offerings.