Tata Steel is accelerating its push into downstream and value-added steel products, targeting more than 60% of its portfolio from these products over time, as it seeks to insulate itself from the cyclical swings of commodity steel even as it expects pricing trends to remain firm barring seasonal fluctuations. The company said downstream products currently account for around 35-40% of its portfolio. Management said the strategy is aimed at reducing exposure to the volatility seen in basic steel products such as hot rolled coils and construction steel, where pricing pressures tend to be sharper. “The more value-added you are, the more you go towards the end consumer, the pressures will be a bit less,” Tata Steel chief executive officer and managing director T V Narendran told FE.