India has emerged as the largest market globally for KitKat, the iconic chocolate-coated wafer bar of Swiss food and confectionery major Nestle, driven by strong consumer penetration, product innovation and aggressive marketing investments, according to the company. India, which had been the second-largest market for the brand over the last 2-3 years, has now become its biggest market globally, underscoring India's growing importance for the iconic chocolate wafer brand sold in over 85 countries. Driving Factors Behind KitKat's Success in India "India is now the largest market for KitKat globally, and the brand has accelerated its market share growth over the last few years," Nestle India Chairman and Managing Director Manish Tiwary said during a recent media interaction. KitKat has now become the second brand in Nestle's portfolio, after Maggi, to emerge as the largest market globally.