Amazon India is accelerating its quick commerce push, with plans to expand Amazon Now to 100 cities across the country with more than 1,000 micro-fulfilment centres, as competition intensifies in rapid delivery and urban convenience retail. As of late 2025, the e-commerce giant had 300 fulfilment centres feeding into its quick-commerce network pan-India. The company said the service, which promises deliveries within minutes, will be rolled out across metros and smaller cities including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Vizag, in addition to existing markets such as Mumbai, Delhi-NCR and Bengaluru