JSW Group is set to enter the Indian passenger vehicle market later this year, beginning with a handful of company-owned showrooms ahead of its first product launch, expected to be an SUV featuring plug-in hybrid technology. Sources indicate that the initial retail footprint will focus on key metros such as Delhi and Mumbai, with the company adopting an experience-led sales model similar to global EV players like Tesla. Alongside these company-operated outlets, JSW Motors is also expected to roll out a traditional dealership network closer to the launch of its first vehicle, to be sourced from its Chinese partner, Chery Automobile.