Reliance Retail, the country’s largest organised retailer, is rapidly scaling up its quick commerce business, positioning hyperlocal delivery at the core of its retail strategy. The move comes as hyperlocal orders surge over fourfold year-on-year in Q4, emerging as the fastest-growing segment in its retail business. “The most significant shift this year was structural. Hyper-local commerce orders grew more than four-fold year-on-year. We operate India’s widest hyper-local delivery network across grocery, electronics and fashion,” Isha Ambani, executive director, Reliance Retail Ventures (RRVL), the holding company of Reliance Retail, said.