Jubilant FoodWorks Limited (JFL), India’s largest food services company, has decided not to renew its franchise agreement with American coffee-and-donut chain Dunkin,’ This will bring an end to Dunkin’s 15-year journey in India, with a phased exit planned by December 31, 2026. The decision was taken at a board meeting held on March 30, where JFL confirmed it would allow the Multiple Unit Development Franchise Agreement (MUDFA), signed in February 2011, to expire at the end of its term. Struggles in the Indian market Regardless of being a globally recognised brand, Dunkin’ struggled to connect with Indian consumers. Unlike Domino’s Pizza, another brand operated by JFL that became hugely successful, Dunkin’s coffee-and-donut format failed to gain massive popularity.