It’s not easy servicing the retail segment in India — and in past few years, several foreign have woken up to that reality. Consider this: Citibank has operated in India for over 120 years, yet in 2021 it chose to exit the retail business. Similarly, reports suggest that Deutsche Bank, present in India for 45 years, is now planning to exit the segment, drawing interest from Kotak Mahindra Bank, Federal Bank, and RBL Bank. Even Standard Chartered Bank is sharpening its focus on priority clients with deeper relationships rather than credit-only customers, as outlined by CEO PD Singh.