E-commerce giant Amazon has been named the most trusted brand in India in 2026, according to the Brand Trust Report by TRA Research. In a major shift, Amazon has climbed from the 12th rank last year to dethrone laptop manufacturer Dell, which occupied the top spot for six consecutive years. While Dell slipped to second place, motorcycle brand Honda climbed two ranks to number three, followed by LG (televisions) and Titan (watches) at four and five, respectively. This is the 15th edition of TRA’s report which ranks India’s 1,000 most trusted brands across categories. Among the top 10 names are Sony televisions (6), LG refrigerators (7), LG washing machines (8), Vivo (9) and Flipkart (10).