Reliance Industries-backed lingerie retailer Zivame is planning a fresh store expansion, with 60 to 80 franchise-led outlets slated to open over the next year, its chief operating officer Kiruba Devi said, as per Reuters. Founded in 2011 as an online-only brand, Zivame has steadily built an offline footprint over the years and now operates 174 exclusive brand outlets. Reliance Retail took a stake in the company in 2021, as part of its broader push into apparel and innerwear.