14-February-2026
Corporate News
 
Americans Ditch Premium Trims for Entry-Level Cars as Affordability Takes a Hit
13-Feb-2026

For American buyers, affordable cars have not been this hot since the Gulf War sent gas prices climbing and Japanese automakers took market share by offering a simple proposition: "fill it, forget about it". Steep sticker prices on new cars are pushing Americans to opt out of premium trims for basic models, lifting sales of entry-level variants and prompting some automakers to adjust production.

News Source:- https://money.usnews.com/investing/news/articles/2026-02-12/americans-ditch-premium-trims-for-entry-level-cars-as-affordability-takes-a-hit