Eternal‘s quick commerce arm Blinkit reported its first quarterly adjusted Ebitda profit of Rs 4 crore during the October-December quarter, but the company said that profitability will not follow a straight line as competitive intensity continues to shape pricing and expansion decisions. Management said the milestone comes amid an increasingly aggressive market, with rivals such as Zepto and Swiggy’s Instamart cutting free delivery thresholds and waiving handling and convenience fees.