Increasingly, Indian consumers are aware of retinoids and ceramides, and know when to replace that face cream containing salicylic acid with the one that offers the benefits of hyaluronic acid. That’s a far cry from the scenario even five years back — something that gave L’Oréal India enough confidence to relaunch its global dermatological skincare brand La Roche-Posay in the country. The French skincare major’s first attempt to enter the dermatological beauty — or dermocosmetics — segment with Vichy and La Roche-Posay was a non-starter, but Rami Itani, director at L’Oréal Dermatological Beauty, says the market is ready. “India’s dermatological beauty market has been very dynamic for the past few years and is one of the fastest-growing categories within beauty and personal care,” says Itani. At around 24%, the segment is growing at twice the pace of the overall beauty and personal care market.