With US President Donald Trump doubling tariffs on India to 50%, the government has begun reaching out to industry with a four-pronged strategy to limit the damage to manufacturing, exports and jobs. The real problem that India will face post these tariffs is competitiveness, because all other Asian countries and competing manufacturing nations face tariffs in the range of 19-30% for products that form a large chunk of India’s exports to the US. While officials are exploring long-term policy measures to improve India’s export competitiveness, industry executives maintain that immediate support, especially in the form of subsidies, is crucial to protect sectors already under pressure. Industry leaders are, therefore, urging the government to go beyond policy brainstorming and engage directly with the companies most affected by tariffs.