After pushing its own mobiles and soft drinks into India's vast consumer market, Reliance Retail has set its eyes on selling refrigerators, ACs and washing machines in a segment dominated by global giants such as LG and Samsung. The company is rolling out a bold strategy anchored in legacy, scale and disruption to dominate the fast-growing consumer durables business. Reliance Retail has been expanding its private-label portfolio and growing its footprint in home electronics and appliances, a segment boosted by rising incomes, urbanisation and mounting competition. As of June 2024, India's consumer goods market was the fastest-growing among major economies and could nearly double to Rs 3 lakh crore by 2029, according to an EY report.