Travel-tech firm Oyo is doubling down on its fast-growing company-serviced hotel model in India, aiming to increase its share of booking revenue from this segment from the current 22% to 44% in this financial year. The move aligns with the company’s broader strategy to drive profitability through expanding higher-margin offerings. Currently, Oyo operates more than 1,300 company-serviced hotels in the country, primarily under its popular mid-segment brands, Townhouse Oak, Capital O, Palette and premium brand Sunday.