Fintech firm One97 Communications, which owns the Paytm brand, will primarily focus on financial services for the merchant ecosystem as part of its international expansion, a top company official said on Monday. Paytm is looking for a foray into international markets and has set up three overseas step-down subsidiaries of Paytm Cloud Technologies in the United Arab Emirates, Saudi Arabia and Singapore. "The intent here is to first go to the merchant side. Merchant side business model is a very long-term business model.