India stands out as a promising market with vast untapped potential, as the country remains below the global average in product penetration across several key sectors, highlights a report by ICICI Mutual Fund. The report data highlighted that the under-penetration, coupled with the rising desire for premium products, is set to drive domestic demand dynamics in the coming years. It said "Younger population mix, rising income levels, changing consumption patterns, hiring trends etc are likely to uphold the demand momentum"