Marriages and shopping is a match made in heaven. Retailers and brands are expecting one to translate to the other — and see better numbers in the second half of this financial year on the back of the big fat Indian wedding. There are 47 auspicious days for tying the knot during October-March, more than three times the number of such days in the first half. That’s about 4.8 million weddings during just October-December, generating business worth nearly Rs 6 lakh crore, according to Confederation of All India Traders (CAIT), which surveyed businesses dealing with wedding-related goods and services across 75 cities. This is over 35% higher than 3.5 million such occasions last year, cue for a potential 40% increase in spending.