27-July-2024
Corporate News
 
Harley-Davidson's Profit Beats on Strong Demand for Pricier Touring Bikes
26-Jul-2024

Harley-Davidson's second-quarter profit beat Wall Street estimates, helped by strong demand for pricier Touring bikes during the summer riding season, sending the company's shares up more than 8% on Thursday. The company's focus on its more expensive bike models to pad margins paid off as the industry grappled with most consumers cutting back on non-essential purchases due to sticky inflation and higher borrowing costs. Harley CEO Jochen Zeitz said on a post-earnings call that high interest rates continued to impact the industry. Under Zeitz, who took over as CEO in 2020, the company focused heavily on pricier Touring bikes relying on its wealthier customer base to boost profit.

News Source:- https://money.usnews.com/investing/news/articles/2024-07-25/harley-davidsons-second-quarter-profit-rises-on-steady-demand-for-pricier-bikes