FMCG maker Dabur India is optimistic of a gradual uptick in consumption this fiscal and expects its power brands to drive growth as it expands deeper into the hinterland, its chairman Mohit Burman has said. Dabur expects an improvement in rural consumption, where it will continue to expand its footprint, while for urban markets, it will increase play by adding more premium offerings and entering into adjacent categories, according to the latest annual report of the company.