Ease of doing business for MSMEs: Launched in June 2013 as a viable third front in the e-commerce battle between Flipkart and Snapdeal in India, Amazon, the world’s most valuable e-commerce company has completed its 10 years in the country. Starting operations with 100 sellers and a selection of mainly books, Amazon India currently has more than 12 lakh sellers and has digitized over 40 lakh small businesses, the company said in a statement commemorating its decade-long journey in India. The majority of sellers on the e-commerce marketplace are MSMEs. Among offerings introduced in India, the company had launched its Global Selling programme in 2015 to help Indian exporters sell online to Amazon’s international websites and marketplaces. Over 1 lakh exporters from India have been part of the programme and MSMEs exporting through the programme have surpassed $5 billion in cumulative sales while over 11 lakh direct and indirect jobs have been created, according to the company.