Innovation of new products is one of the key enablers for growth for Tata Consumer Products going ahead, and the company has set a target of achieving 5% of sales through innovation in the next two-three years, said Vikas Gupta, head of global R&D at the company. In FY22, innovations contributed 2.7% of sales. In the first half of the current fiscal, Tata Consumer launched three products a month on an average, doubling the acceleration in number of launches compared with the previous year. There have been launches in the spices and protein segments, ready-to-drink beverages and the Gold franchise in the packaged tea segment. In terms of products, new launches this year include Tata Salt Immuno, Tata Sampann Hing, Tata Sampann Pure Spices in south market, Tata Soulfull Masala Oats+ and Tata Soulfull Improved Millets Muesli.