Global tech major Apple will drop plans to increase the production of its new iPhones this year after an anticipated surge in demand failed to materialise, according to a report from Bloomberg. Apple has informed its suppliers about cutting back the assembly of as many as 6 million iPhone 14 variants in the year's second half. This will take the production figure to about 90 million - similar to last year and aligning with the forecasts put out by the company earlier this year. The report also added that an Apple supplier is mulling a move to shift production to only premium iPhones as it has been observed that higher-priced iPhone 14 Pro models have a higher demand than other entry-level iPhones.