Fashion e-tailor Myntra on Friday claimed 100 per cent growth in orders received during its one-week long festive season sale. According to the company, 45 million customers visited the company’s portal out of which 4 million shopped 13 million items during the ‘Big Fashion Festival’ sale that concluded on October 22. Myntra said that 51 per cent of shoppers on its platform were women. “With tier 2 and 3 cities emerging strong during the event, tier 3 cities have witnessed a 180 per cent growth in new shoppers as compared to the previous edition. Using our omnichannel network, with over 1,000 stores and 100 brands, we have been able to fulfill customer deliveries in close to around 11,000 pincodes,” Myntra CEO Amar Nagaram said in a statement.