26-April-2024
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Harley in talks with Hero for sales tie-up
26-Sep-2020

Harley-Davidson fans may still be able to buy the iconic bikes in India—their American maker is in advanced talks with Hero MotoCorp Ltd for sales, distribution and services in India, three people aware of the matter said. According to these people, who asked not to be named, the deal may also include local assembly and production of select Harley models such as the Street 750 at one of Hero’s manufacturing units. Harley-Davidson, which has been in talks with India’s largest two-wheeler manufacturer for more than a year now, is aware that its plan to completely withdraw from the subcontinent would damage the brand, leading to unacceptability in the market in the future, industry executives said.

News Source:- https://www.livemint.com/companies/news/harley-in-talks-with-hero-for-sales-tie-up-11601080659285.html