Eyes are glued on activity trackers like smartphone ownership, mobility data and commercial real estate demand, as India keeps a tight watch on how recovery is shaping up after the coronavirus aided lockdowns. However, these indicators have an urban bias which might be looking away from what the corporate world has been reporting this earnings season — the demand push from Bharat. With a lower number of coronavirus cases in rural India, demand pickup has been better than urban India according to many companies that have reported their first quarter results. But, can rural India, that was said to be broke enough to not even buy a Rs 5 biscuit a year ago, now fuel India’s consumer demand?